If we were to translate the term “team building” literally, the most accurate translation would be “to build a team”. The idea of team building is to unite the participants into a team that is struggling to achieve a common goal. Teamwork is most important in team building and to achieve it, games and activities are usually organized during which employees have to join forces and work together. The effect of team building is better communication between people in the team and building friendly relationships that help your employees work better together and achieve better results. 

We live in a world that is evolving at a dizzying pace. Professionals in various fields are increasingly scarce. We can boldly call our times “the age of the employee”. Finding qualified employees is becoming increasingly difficult. The amount of financial remuneration is no longer the most important thing.

A profitable and effective marketing strategy includes both online and offline advertising. The biggest and most successful brands are everywhere – they are also on the Internet, on television, on the pages of magazines, on billboards, simply: EVERYWHERE! We should not choose between online and offline advertising but make the two work together to achieve a common goal.

Digital advertising is a mandatory part of any business’s overall advertising strategy. Times are such that to be successful offline it is important to position yourself well online! Digital advertising, like offline advertising, has great benefits for businesses. But to be implemented effectively, it requires a lot of time resources, and a large capacity of knowledge and expertise.

Employer branding is a term that first appeared in the 1990s. It took some time for this concept to reach popularity, and more Bulgarian employers started using it and becoming interested in understanding it better. 

A personal brand is something that each of us has. We are the bearers of our brand every single day, both in our personal and professional interactions. If we ask a group of people if they have a personal brand, perhaps only few people would answer in the positive. 

Today we continue the theme of live events. Or more specifically, how to get the most for your business out of any event we attend or are guests at. In the first part of the article, we shared with you our tips on how to best position yourself as an exhibitor at an event. Today we’re talking about how to make an impression, create new contacts, and find potential clients when attending an event as its guest. 

Times are changing, technology is advancing and the best in business are adapting to change rather than fighting it. But despite all the changes and technological advances, live contact remains one of the most powerful marketing tools. Live events, which are once again part of our daily lives, are an ideal way to present ourselves and the product or service we offer. How to do it the best way? This is exactly what we are sharing with you in the following article. 

For us, 2021 was a year filled with a number of trials that we are proud to have successfully overcome. Fortunately, we still have the feeling of satisfaction from the many different activities that we managed to perform with the support of our partners and supporters. We also want to share some of the things we have done over the past 12 months. Alternative Advertising became 13 years old and entered the peak of our teenage years. This fragile age provokes us to study even harder and create in order to grow more creative and successful for our clients and partners, as well as for ourselves as a team and individuals.

Тhe reality we comprehended was replaced by another one after March 13, 2020. This drastic change was unexpected for most of the world’s population. Despite all, life did go on and we had to adapt.The drastic changes in the last year and a half affected the advertising sector all around the world. This equally affected the offer of services, the work with current clients and, the attraction of new ones.