Marketing, advertising, and PR are the main pillars of today’s product campaigns. Not only do the three tools complement each other in the course of the work, but each of them must bring additional value to the project.

Considering being promoter or hostess? Remember that this calling requires something other than remaining in the store or welcoming guests at a night party. This activity is extremely similar to livelihood, along these lines, trust us, it isn’t for everybody. We recommend you read this promoter and hostess rules which we have gained from our practice. We trust these advices will be valuable.

There are four common types of clients and we all have met them: – Hater, who grumbles and opposes everything. One of the best tactics to take down hater’s guard is to smile and use the question “WHAT?”. – Emotional type is positive and smiling. The key question is “Who?”. – The inspector/detective, who wants to know every little detail. The best question for this type of clients is “WHY?”. – The adviser – he/she Is like walking encyclopedia. The question for him/her is “HOW?”.

BTL marketing can be interpreted as a subsequent logical level of building or maintaining a desired product image or service that you want to promote. The advantage of this methodology is the direct communication with the customer and a the reach to specific target group of users. We at Alternative Advertising consider that the ability to think differently is a talent, you don’t have not to be afraid to provide the client an alternative, even reckless idea for a campaign.