{"id":1138,"date":"2022-05-03T14:53:51","date_gmt":"2022-05-03T11:53:51","guid":{"rendered":"http:\/\/new.alternative.bg\/blog\/"},"modified":"2022-06-30T14:53:54","modified_gmt":"2022-06-30T11:53:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/alternative.bg\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1138\" class=\"elementor elementor-1138 elementor-19\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4320b32 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4320b32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89b0c6a\" data-id=\"89b0c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b502b4 elementor-widget elementor-widget-heading\" data-id=\"6b502b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">WE HAVE NEVER BEEN TOO BUSY TO ENGAGE IN <span style=\"color: #00B8F1; font-weight: 300;\"> CHALLENGES <\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ebea79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ebea79\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c9925dc\" data-id=\"c9925dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/en\\\/category\\\/btl-en\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-ac3732d elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"ac3732d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/tag.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/en\\\/category\\\/events\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-efd1eb1 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"efd1eb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/tag-2-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4262f78\" data-id=\"4262f78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/en\\\/category\\\/production\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-28195c2 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"28195c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/tag-3-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;\\\/en\\\/category\\\/rent\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-9f8cfa7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"9f8cfa7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/tag-4-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-008ccb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"008ccb5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99a6f11\" data-id=\"99a6f11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33b7db5 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"33b7db5\" data-element_type=\"widget\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-2 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--395\"  data-nav=\"{&quot;enabled&quot;:true,&quot;type&quot;:&quot;scroll&quot;,&quot;more_el&quot;:null,&quot;query&quot;:{&quot;post_status&quot;:[&quot;publish&quot;],&quot;post_type&quot;:&quot;post&quot;,&quot;posts_per_page&quot;:&quot;10&quot;,&quot;paged&quot;:&quot;1&quot;,&quot;ignore_sticky_posts&quot;:&quot;1&quot;,&quot;suppress_filters&quot;:false,&quot;jet_smart_filters&quot;:&quot;jet-engine\\\/default&quot;},&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:&quot;395&quot;,&quot;posts_num&quot;:10,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;yes&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;scroll&quot;,&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_element_id&quot;:&quot;&quot;}}\" data-page=\"1\" data-pages=\"3\" data-listing-source=\"posts\"><style>.elementor-1621 .elementor-element.elementor-element-0c8c3d5 img{height:250px;object-fit:cover;}.elementor-1621 .elementor-element.elementor-element-c167f20 .elementor-heading-title{color:#00B8F1;font-family:\"Roboto\", Sans-serif;font-weight:300;}.elementor-1621 .elementor-element.elementor-element-61a54d7{color:#222222;}.elementor-1621 .elementor-element.elementor-element-6d6863d{text-align:left;}<\/style><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2236\" data-post-id=\"2236\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-team-building-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"625\" height=\"432\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/1111.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/1111.png 625w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/1111-300x207.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-team-building-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is team building and why is it important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tIf we were to translate the term &#8220;team building&#8221; literally, the most accurate translation would be &#8220;to build a team&#8221;. The idea of team building is to unite the participants into a team that is struggling to achieve a common goal. Teamwork is most important in team building and to achieve it, games and activities are usually organized during which employees have to join forces and work together. The effect of team building is better communication between people in the team and building friendly relationships that help your employees work better together and achieve better results.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-team-building-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2234\" data-post-id=\"2234\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/investing-in-your-employees-is-always-a-good-idea\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"667\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/get-a-job-in-marketing.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/get-a-job-in-marketing.jpg 1000w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/get-a-job-in-marketing-300x200.jpg 300w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/get-a-job-in-marketing-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/investing-in-your-employees-is-always-a-good-idea\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investing in your employees is always a good idea!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe live in a world that is evolving at a dizzying pace. Professionals in various fields are increasingly scarce. We can boldly call our times &#8220;the age of the employee&#8221;. Finding qualified employees is becoming increasingly difficult. The amount of financial remuneration is no longer the most important thing.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/investing-in-your-employees-is-always-a-good-idea\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2231\" data-post-id=\"2231\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-successfully-link-online-and-offline-advertising\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"509\" height=\"339\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/111.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/111.jpg 509w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/111-300x200.jpg 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-successfully-link-online-and-offline-advertising\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to successfully link online and offline advertising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA profitable and effective marketing strategy includes both online and offline advertising. The biggest and most successful brands are everywhere &#8211; they are also on the Internet, on television, on the pages of magazines, on billboards, simply: EVERYWHERE! We should not choose between online and offline advertising but make the two work together to achieve a common goal.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-successfully-link-online-and-offline-advertising\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2229\" data-post-id=\"2229\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/6-steps-to-build-a-successful-digital-advertising-strategy\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"2500\" height=\"1666\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy.jpg 2500w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy-300x200.jpg 300w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy-1024x682.jpg 1024w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy-768x512.jpg 768w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy-1536x1024.jpg 1536w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy-2048x1365.jpg 2048w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/marketing-strategy-1320x880.jpg 1320w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/6-steps-to-build-a-successful-digital-advertising-strategy\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 steps to build a successful digital advertising strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDigital advertising is a mandatory part of any business&#8217;s overall advertising strategy. Times are such that to be successful offline it is important to position yourself well online! Digital advertising, like offline advertising, has great benefits for businesses. But to be implemented effectively, it requires a lot of time resources, and a large capacity of knowledge and expertise.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/6-steps-to-build-a-successful-digital-advertising-strategy\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2165\" data-post-id=\"2165\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-employer-branding-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"824\" height=\"583\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/employer-bradning.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/employer-bradning.jpg 824w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/employer-bradning-300x212.jpg 300w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/employer-bradning-768x543.jpg 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-employer-branding-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is employer branding and why is it important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEmployer branding is a term that first appeared in the 1990s. It took some time for this concept to reach popularity, and more Bulgarian employers started using it and becoming interested in understanding it better.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-employer-branding-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2163\" data-post-id=\"2163\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-a-personal-brand-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"667\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_1142408120.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_1142408120.jpg 1000w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_1142408120-300x200.jpg 300w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_1142408120-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-a-personal-brand-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a personal brand and why is it important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA personal brand is something that each of us has. We are the bearers of our brand every single day, both in our personal and professional interactions. If we ask a group of people if they have a personal brand, perhaps only few people would answer in the positive.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/what-is-a-personal-brand-and-why-is-it-important\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2160\" data-post-id=\"2160\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-make-your-participation-at-an-event-memorable-part-2\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"666\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_360643628.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_360643628.jpg 1000w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_360643628-300x200.jpg 300w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/shutterstock_360643628-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-make-your-participation-at-an-event-memorable-part-2\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to make your participation at an event memorable? Part 2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tToday we continue the theme of live events. Or more specifically, how to get the most for your business out of any event we attend or are guests at. In the first part of the article, we shared with you our tips on how to best position yourself as an exhibitor at an event. Today we&#8217;re talking about how to make an impression, create new contacts, and find potential clients when attending an event as its guest.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-make-your-participation-at-an-event-memorable-part-2\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2158\" data-post-id=\"2158\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-make-your-participation-at-an-event-memorable-part-1\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"681\" height=\"382\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/company-event.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/company-event.png 681w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/08\/company-event-300x168.png 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-make-your-participation-at-an-event-memorable-part-1\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to make your participation at an event memorable? Part 1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTimes are changing, technology is advancing and the best in business are adapting to change rather than fighting it. But despite all the changes and technological advances, live contact remains one of the most powerful marketing tools. Live events, which are once again part of our daily lives, are an ideal way to present ourselves and the product or service we offer. How to do it the best way? This is exactly what we are sharing with you in the following article.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/how-to-make-your-participation-at-an-event-memorable-part-1\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2008\" data-post-id=\"2008\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/alternative-advertising-what-happened-in-2021\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"573\" height=\"371\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/bpt22.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/bpt22.png 573w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/bpt22-300x194.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/alternative-advertising-what-happened-in-2021\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alternative Advertising &#8211; What Happened in 2021?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor us, 2021 was a year filled with a number of trials that we are proud to have successfully overcome. Fortunately, we still have the feeling of satisfaction from the many different activities that we managed to perform with the support of our partners and supporters. We also want to share some of the things we have done over the past 12 months. \r\n\r\nAlternative Advertising became 13 years old and entered the peak of our teenage years. This fragile age provokes us to study even harder and create in order to grow more creative and successful for our clients and partners, as well as for ourselves as a team and individuals.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/alternative-advertising-what-happened-in-2021\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-2004\" data-post-id=\"2004\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1621\" class=\"elementor elementor-1621 elementor-395\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc96ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc96ef8\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250bbc8\" data-id=\"250bbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/why-are-two-leading-companies-merging-into-one\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-0c8c3d5 elementor-widget elementor-widget-image\" data-id=\"0c8c3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"573\" height=\"371\" src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/bpt21.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/bpt21.png 573w, https:\/\/alternative.bg\/wp-content\/uploads\/2022\/06\/bpt21-300x194.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/why-are-two-leading-companies-merging-into-one\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c167f20 elementor-widget elementor-widget-heading\" data-id=\"c167f20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are two leading companies merging into one?!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a54d7 elementor-widget elementor-widget-text-editor\" data-id=\"61a54d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u0422he reality we comprehended was replaced by another one after March 13, 2020. This drastic change was unexpected for most of the world&#8217;s population. Despite all, life did go on and we had to adapt.The drastic changes in the last year and a half affected the advertising sector all around the world. This equally affected the offer of services, the work with current clients and, the attraction of new ones.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/alternative.bg\\\/en\\\/why-are-two-leading-companies-merging-into-one\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d6863d elementor-widget elementor-widget-image\" data-id=\"6d6863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-en.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;#&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-d601f8f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d601f8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/more-bg.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WE HAVE NEVER BEEN TOO BUSY TO ENGAGE IN CHALLENGES<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.8 (Yoast SEO v17.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - Alternative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alternative.bg\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog\" \/>\n<meta property=\"og:description\" content=\"WE HAVE NEVER BEEN TOO BUSY TO ENGAGE IN CHALLENGES\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alternative.bg\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Alternative\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T11:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/tag.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alternative.bg\/#website\",\"url\":\"https:\/\/alternative.bg\/\",\"name\":\"Alternative\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alternative.bg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/alternative.bg\/en\/blog\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/tag.svg\",\"contentUrl\":\"https:\/\/alternative.bg\/wp-content\/uploads\/2022\/05\/tag.svg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alternative.bg\/en\/blog\/#webpage\",\"url\":\"https:\/\/alternative.bg\/en\/blog\/\",\"name\":\"Blog - 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